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#FastFashion

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#StitchIt, Don’t ditch it: Resisting #FastFashion through #VisibleMending

Kaja Šeruga
Fri, June 13, 2025

"Once a month between April and October, a group of stitchers takes to the streets of #EdinburghScotland, making themselves comfortable on camping chairs decorated with hand-embroidered banners inviting people to #stitchitdontditchit. Equipped with sewing baskets and mending skills, they repair their garments in public and teach interested passers-by how to do the same.

"The #EdinburghStreetStitchers, as they call themselves, are part of a growing movement that is reclaiming the ancient art of mending. Historically, mending was done in private and in ways that concealed, rather than announced, the repair. Choosing instead to mend visibly—whether through the color of the stitching or by doing it in a public location—is a statement and a conversation starter, Reasons to be Cheerful says.

" 'You are clearly stating that you have kept this from a #landfill,' says Kate Sekules, a mender who teaches fashion history at the Pratt Institute in New York City’s borough of Brooklyn, and is pursuing a PhD in the history and theory of mending. 'It’s also got the advantage of making everything you own unique and special. And when you’ve invested time and energy and thought and craft into your clothing, you value it so much more.'

"Inspired by the global #StreetStitching movement, the former pharmacist Mary Morton started the #Edinburgh group in 2022, three years after a discussion with her son sent her down a rabbit hole of research and learning about the #ClimateCrisis. 'At the end of all of that, I was absolutely horrified. I thought, ‘What can I do about it?' she recalls.

"Volunteering at the #SHRUBCooperative, which is working to reduce waste in Edinburgh, she learned about the high carbon impact of textiles—producing a kilogram of fabric releases 23 kilograms of greenhouse gases on average. 'I’ve always done a bit of sewing, so I thought teaching people how to sew and repair their garments was something I could do to help,' says Morton. She started teaching sewing at the cooperative’s #ZeroWaste Hub, but quickly realized she was preaching to the choir. 'I wanted to do something to reach out to the broader community and make them aware of the situation,' she says.

"The term 'fast fashion' was coined by the New York Times in 1989 to describe Zara’s business model, which turned a designer’s idea into a garment available to consumers in only 15 days. Today’s ultra-fast fashion retailers have further accelerated the pace of production: #Shein, for example, has created 52 micro-seasons per year and adds up to 10,000 items to its website each day. With plummeting prices and a rising throwaway culture, by 2014, people were buying 60 percent more clothes than at the turn of the millennium, and keeping them for only half as long.

"Today the fashion industry is responsible for 92 million metric tons of #TextileWaste annually, and the dyeing and finishing of textiles causes 20 percent of industrial #WaterPollution. Due to energy-intensive production and long supply chains, the apparel industry is responsible for eight percent to 10 percent of global #CarbonEmissions—more than aviation and shipping combined.

"The quiet, simple act of mending can go a long way toward reducing these impacts: According to research by the climate action NGO WRAP, 82 percent of repaired garments prevent the purchase of a new one, and extending the life of an item of clothing by only nine months reduces its carbon, water and waste footprint by a total of 20 percent to 30 percent.

" 'One of the other big benefits is to #NormalizeMending again,' says Morton. For most of human history, textiles were time-consuming to produce and expensive to buy, so mending them was second nature, says Sekules. Repairs were often visible out of necessity, since matching thread to existing fabric was a costly and often impossible proposition. One of the oldest extant examples of visible mending is a 2,000-year-old Egyptian tunic in the Whitworth Geller’s collection in Manchester, England, though the practice is far older than that. Over millennia people across the world developed their own distinct techniques of darning, embroidery and appliqué, using colorful patches or designs to hide holes and stains. 'It was made to seem deliberate, because it was a shameful sign of poverty to look as if you’ve been mended,' says Sekules.

"As mending fell out of favor in Europe and the U.S. in the late 20th century, the skills associated with it were also lost over time. 'As far as we can tell it used to be passed down the maternal line since time immemorial,' says Sekules. 'Then we forgot about it—culturally, it was just no longer a skillset we needed.'

"In recent years a growing opposition to fast fashion has coalesced under the umbrella of #SlowFashion, a movement championing quality over quantity and responsible use of resources. 'People are becoming more aware that the way we produce is harmful to people and the environment,' says Sam Bennett, maker, researcher and one-half of the duo behind Repair Shop, which takes mending commissions and offers online and in-person mending workshops. 'It’s a smaller, quieter form of #activism that I think is really exciting.'

"The resurgence of mending coincided with early Instagram, with visible mending especially well-suited to such a visual medium, and menders like Celia Pym and Tom van Deijnen started to document their mends on the platform in 2014. 'Those posts and popularity then allowed for people to create public workshops, publish books and so on,' says Bennett, who is working on a timeline documenting how mending skills have been passed on over the past 300 years. Much of the skill-sharing has also moved to virtual spaces, which makes it accessible to anyone with an internet connection. But while they serve their purpose, online workshops don’t have quite the same magic, says Bennett: 'It really started with community and sitting side by side with someone. And I think that in the end, that is still the most successful way to learn.'

yahoo.com/lifestyle/articles/s

Yahoo Life · Stitch it, don’t ditch it: Resisting fast fashion through visible mendingPar Kaja Šeruga for Reasons to be Cheerful

Greenpeace
Soldes : une mauvaise affaire pour l’Afrique + Pétition
Chaque seconde, un camion de vêtements usagés est brûlé ou enfoui. Une grande partie de ces déchets finit dans les rues, les rivières ou sur les plages d’Afrique
mcinformactions.net/soldes-une
#vetements #fastfashion #soldes #pollution #Afrque #neocolonialisme

mcinformactions.netSoldes : une mauvaise affaire pour l’Afrique + Pétition - [mcInform@ctions]

#FastFashion Au Ghana, les pêcheurs attrapent plus de vêtements que de poissons
lareleveetlapeste.fr/au-ghana-

Chaque année, l’industrie du textile génère 83 millions de tonnes de déchets, dont la majeure partie est envoyée dans les pays du Sud, sous prétexte d’alimenter les marchés de textile de seconde main. Pour dénoncer ce système inégalitaire, Greenpeace met en lumière les mécanismes industriels et politiques d’un système néocolonial, où l’industrie de la mode se débarrasse de ses déchets textiles au prix de la santé, de l’environnement et de la dignité des populations africaines.

La Relève et La Peste · Afrique : comment l’industrie de la mode perpétue des dynamiques néocolonialesL’Afrique submergée par le textile de seconde main : un désastre écologique et social aux relents néocoloniaux

🌱👚 Heute auf My Friday: Kleidung tauschen statt kaufen! Mit einem Kleidertausch-Koffer geht das genial einfach. Und das ist so wichtig, denn #Secondhand ist nicht nur im Trend, sondern ein wirksamer Hebel für nachhaltigen Konsum und #Klimaschutz.

Wie das funktioniert?
Du nimmst dir aus dem #Kleidertausch-Koffer, der durch deine Nachbarschaft oder eine Gruppe kreist, was dir gefällt: jetzt zum Beispiel neue Outfits für den Sommer. Und statt eigene T-Shirts oder Hosen, die dir nicht mehr passen oder gefallen, zu entsorgen, wandern sie von Kleiderschrank zu Kleiderschrank.

Warum das so eine geniale Idee ist?
✅ Du sparst Geld .
✅ Du probierst alles in Ruhe zu Hause an.
✅ Du schenkst Kleidung ein zweites Leben.
✅ Du lernst Leute kennen, die auch "nein, danke" zu Fast Fashion sagen.

🌱 Es ist Freitag. Klimafreitag. In unserem neuen Klimaschritt auf My Friday zeigen wir dir, wie du selbst ganz einfach einen Kleidertausch-Koffer starten kannst. Vielleicht sogar einen Themen-Koffer, zum Beispiel mit coolen Klamotten für Festivals.

👉 Lies hier unseren ganzen Artikel und schau danach direkt mal in deinen Kleiderschrank. my-friday.org/klimaschritte/kl

La #France inflige une amende record de 40 millions d'€ à #Shein

L'enquête de Direction générale de la concurrence, de la consommation et de la répression des #fraudes (DGCCRF) révèle notamment "la mise en oeuvre" par la société Infinite Style E-commerce LTD (ISEL), responsable des ventes des produits de Shein, de "pratiques commerciales trompeuses à l'égard des consommateurs sur la réalité des réductions de prix accordées". rts.ch/info/economie/2025/arti

"The new Corporate Climate Responsibility Monitor reveals that the trendsetters among this group of companies have made some improvements to their climate strategies and targets but the cohort as a whole is still significantly off track to implement the kind of transformative change required to ensure that the fashion sector contributes its fair share to the goals of the Paris Agreement."

carbonmarketwatch.org/2025/06/

"This guide will help you understand the stages of clothing inception and production. It will let you better piece together clues for a given garment or company to figure out whether #sustainability was a priority at different stages of the life cycle, in terms of both the #environment and #HumanRights."

scientificamerican.com/article

Scientific American · A Beginner’s Guide to Ethical and Sustainable FashionPar Laila Petrie

There may be no such thing as a free lunch, but there indeed is such a thing as Free Fast Fair. It's an initiative by Martje Bergsma, brand: Modelijn (@modelijn on Insta). Until 22nd June from 09.30 - 18.00 she gives away (yes, for FREE) 700 fast fashion items in the pop-up store at Central Station in Arnhem.
Without any trouble I shopped my max number of items (5) in no time.

Full details:
gld.nl/nieuws/8324652/in-deze-

Omroep Gelderland · In deze winkel kun je gratis kleding meenemenPar Elçin Çoraklar