zeldman<p>“Language is design. Thoughtful writing makes interfaces more human, more accessible, and ultimately more effective.” – Pablo Honey, co-head of Automattic Design.</p><p><a href="https://automattic.design/2025/05/15/behind-the-scenes-how-we-iterate-on-ui-copy/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">automattic.design/2025/05/15/b</span><span class="invisible">ehind-the-scenes-how-we-iterate-on-ui-copy/</span></a> <a href="https://front-end.social/tags/design" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>design</span></a> <a href="https://front-end.social/tags/WritingDesign" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>WritingDesign</span></a> <a href="https://front-end.social/tags/uiux" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uiux</span></a> <a href="https://front-end.social/tags/uxWriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uxWriting</span></a> <a href="https://front-end.social/tags/uiWriting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>uiWriting</span></a></p>