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#webanalytics

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Interesting.

I get traffic reports from both Google and Bing on our website's performance. I also get raw traffic data from Cloudfare.

Google keeps saying my traffic is down each month. Bing right now is reporting HIGHER numbers than Google. Google keeps pushing adsense on us as something we should "increase use of".

I wonder if us opting out of Google's ad trackers, and adsense, in February this year with our site redesign is the cause. ;) (we still have the most basic analytics stuff, via Yoast SEO, running).

Meanwhile, Cloudfare reports real numbers. We had 440K uniques in July. Google says we had 135K. (6 mo ago they said we had around 210K). Bing 144K. Our site logs? (after bots, etc weeded out): 442K.

What's really interesting is that Bing reports we have higher traffic than Google does. This is the first month that's happened.

DON'T TRUST GOOGLE's ANALYTICS.